When critical decisions have to be made, wouldn't it be great to have a tool that made the job easier and helped ensure the best decision is made? Sales Tools are aids that help standardize and ensure the correct use, recommendations, and outcomes for technical and complex processes. That means to explain complex information or demonstrate difficult processes, Russell Associates can develop the tools to "make the complicated seem simple".
To accomplish this, Russell Associates will design and program computerized analysis programs, create graphics or animation to demonstrate processes, write detailed guides or instructions, produce multimedia interactive presentations, or other tools.
Companies or individuals who need to convey complex information, want to generate the information quickly and are looking for "just in time" delivery, appreciate the accuracy and detail of information generated by Sales Tools. If "time is money", Sales Tools can increase revenue and accelerate understanding, thus having a positive impact on the bottom line.