Land O’Lakes Animal Milk Focus on ROI- Customized Product Sales Tool
Southern States Cooperative- Customized Product Sales Tool Training
Thermo King Selection Program- Computer-Based Sales Recommendation Tool
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Program |
| Russell Associates developed a 4-Part Focus on ROI tool including intensive product training, sales and the sales approach, a resource library, and a proposal writing tool. These four sections were bundled together to provide an overall tool that salespeople could use before the sales call and while developing a proposal. . The proposal writing tool Russell Associates designed and developed uses a computer program to project the performance of an animal for the entire birth to weaning segment of time versus only one day projections available through other methods. | |
| Feedback | |
| “Our sales of this new category of product, Cows Match, have continued to grow. The ROI tool has definitely been an integral part of that success. I am very proud of Cows Match and what we have been able to develop with Russell Associates.” Director of Marketing,Land O’Lakes Animal Milk |
| Program | |
| Russell Associates worked with SSC to customize the product knowledge and sales training portions of the Land O’ Lakes ROI Training. This customized training was structured to include information on the Southern States Cooperative line of calf and heifer feed programs and products. This web-based solution helped Southern States improve calf and heifer product knowledge and sales skills needed by dealer employees. | |
| Feedback | |
| “Russell Associates was great in helping us work with our customers. They've [customers] been very pleased with the material. It's well-presented and I think people have been excited and they feels it's definitely useful. It was definitely a hit.” |
Thermo King Selection Program- Computer-Based Sales Recommendation Tool Get in touch with us to learn how we can help you and your company:
507.665.6266
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