Incentive Services and Programs

FOCUSED RESULTS – Systems and programs that “focus” on the achievement of specific goals, objectives, and activities, leading to results.

Russell Associates’ focused incentive systems, products, and approaches:

-	Change employee behavior.
-	Accomplish targeted results.
-	Are motivating.
-	Increase employee loyalty.
-	Increase sales.
-	Gain customer loyalty.
-	Generate new accounts.
Motivational Incentive Programs include:
•	Sales/Dealer Incentives
•	Safety Incentive Programs
•	Recognition and Rewards

Sales

Increasing sales is on every company’s priority list. Regardless of the distribution channel, the following initiatives will drive results. Consider your sales/dealers incentive strategy to accomplish one or more of the following:

	•	Increase sales of all or specific products.
	•	Gain market share.
	•	Generate new accounts and grow existing accounts.
	•	Increase customer retention, satisfaction, and loyalty.
	•	Increase sales.
	•	Increase margins.
	•	Stabilize or change product mix.

Case Study
- Selling and Rewarding the Sales of Proprietary Products

Safety

The ultimate goal of every company is to create a working environment with zero accidents/injuries by employees working together as a team to identify and eliminate the situation, conditions, and/or behaviors that could potentially result in accidents or injuries. The objective of a properly designed safety incentive program is to recognize and reward employees and supervisors who are proactive in helping to achieve and maintain the goal of Excellence in Safety. The emphasis of safety programs are:

	•	Promoting safety awareness.
	•	Making observations of safe and unsafe behavior.
	•	Making safety suggestions.
	•	Being accountable for one’s own safety as well as for the safety of fellow employees working nearby.
	•	Taking an active role in eliminating risk factors.
	•	Serving on safety committees, in team leadership roles, on audit/special focus teams, and attending all safety meetings and training.
	•	Encouraging stronger safety standards.
	•	Reducing accidents or lost time.

Case Studies:
- Recognizing and Rewarding Safe Behaviors and Practices

Recognition

Recognition and Reward programs motivate participants to work at a higher level of productivity. Recognizing efforts and rewarding employee accomplishments can:

	•	Increase overall employee morale.
	•	Maximize performance levels and productivity.
	•	Increase employee loyalty.
	•	Create stronger work ethics.
	•	Reduce hiring and training costs through employee loyalty and appreciation.

Case Studies:
- Increasing Interest In and Expanding a Sales Reward Program

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